Dec 10
6
One addition to the new Google interface may be causing Adwords advertisers unwanted increased spends, when people double click on the entry they are sent to a PPC ad if there is one occupying the top spot over the organic listings. If anyone double clicks when instant is running the top ad automatically loads costing the advertiser the price of that ad – this page load may not be what the searcher wants and bounce rates must be increasing for all top position advertisers. Click to read the rest of this post…
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Flaw In Google Instant May Impact Your Adwords Spends